real brands.
live briefs.
in the room. full lineup revealed closer to the date

[ how it works ]

The brief is real. So is the pressure.

Partner brands bring live marketing problems to ISM. Students use AI to move from insight to 30-second ad in one day, testing what the tools can do and what still needs human taste, judgment, and nerve.

[ partner lineup ]

To be announced.

// full partner lineup revealed [date]

[ the briefs ]

Same brief. Many different worlds.

Each team draws a constraint card — a genre, an objective, a cultural tension. The result: wildly different interpretations of real client briefs, screened live in the room.

• genrehorror · nature doc · 90s telenovela · ASMR · mockumentary the bisociation engine · brand × unexpected world
• objectivedrive trial · defend share · reposition · launch the strategic problem the ad must solve
• tensionAI anxiety · loneliness · climate dread · authenticity fatigue the cultural truth the brand connects to

[ for brand partners ]

Want your brand in the lineup next year?

We're already taking interest for the next edition. Brands get three live concept pitches, video assets, a room full of next-gen marketers thinking hard about your business, and a public premiere of the work.