brief by 11.
workshop by 6.
premiere by 7. for BMM and E&I 2nd and 3rd year students

[ student workshop · closed ]

A closed AI upskilling lab for ISM students.

BMM and E&I 2nd and 3rd year students spend the day learning how to turn AI tools into a creative marketing workflow.

• 09:00Doors · coffee · welcome ISM, technology and brand partners on stage
• 09:30Theory block bisociation · disruption · cultural tension · brand truth · story shape
• 10:50AI video workshop prompt-as-shot-script · iteration strategy · the "AI sameness" trap
• 11:15Team formation · brand reveal · constraint card draw
• 11:25Brand rep briefings 10-min pitch · structured Q&A
• 12:30Lunch + brand analysis canvas truths · archetype · distinctive assets · strategy
• 13:30Concepting on paper script · shot list · prompt drafts · no tool yet
• 14:15AI video production prompting · iteration · creative judgment · editing
• 17:00Final videos submitted 30-sec team intro prepared for the screening